Our Story

Inspired by children Simbrix was inspired by the inventors three young children’s after seeing the frustrations that some had come with their favourite bead toys that would easily fall apart before fusing together. Simbrix offers kids frustration free creative play, without the need for heat, water or glue, ensuring a positive and mess free experience with no tears!

The final Simbrix design took over 400 prototypes to get right and was tested by over 1000 children before anyone could purchase them. Children have been inspired to doodle with Simbrix and families have been delighted by how much their young ones enjoy them, often over many years.